Purple Cows or True Success?

I was just forwarded a contribution on how to succeed in the arts from an apparent marketing genius named Weiss, quoting with approval another genius of our times, Seth Godin. From his "popular" book, Purple Cow: Transform Your Business By Being Remarkable. Amazon summarizes Godin's message: "Cows, after you've seen one or two or ten, are boring. A Purple Cow, though ... now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting ... remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow." We can find this idea in the arts without too much difficulty, Picasso and friends over at RISD. Obviously a little short of impressive for those of us who have had to overcome their nonsense from student days. Strangely the wisdom with which the 19th century and most great eras in the arts are imbued, is just the opposite. "Shock your grandmother" is an old term, derogatorily summarizing cheap attempts to stand out and draw the limelight at the Salon. It is the motto, if any, of Modern Art, and we the public, have been its victims for long enough. The purpose of art isn't your cheap personal success in making money, but the uplifting of the general public. Would you go to a rich doctor, or one known for their ability to bring people back to health? There are purple cows around every corner now thanks to this kind of low advice. What isn't there enough of? People doing the right thing for the right reasons, and damn the financial rewards. There simply isn't enough - and never will be - of goodness and truth and there isn't enough beauty in the great sense of that word. Don't let yourself be sidetracked, as Picasso was, into being an "Artiste." Remember Kinkade's late conversations of regret. Think deeply about the nature of the real thing. Work hard and work wisely at your craft and, without becoming a joker and with minimal marketing, you will have your heart's desire. Unless it's instant gratification at the bank. I suggest you watch the movie, "The Big Short," if you still wonder what I'm talking about. Instead of Godin, quote Solomon: "Do you see a man skillful in his work? He will stand before kings; he will not stand before obscure men."